How To Sell Your Home For The Most Money
If you are considering selling your home, my expertise and knowledge of the real estate market will help you get the most money for your home!
The real estate market has been improving for sellers for the last several years. Home prices have been trending upward in our area since early 2013 and continued to do so throughout 2018. After some challenging times several years ago, many homeowners now feel in a strong position to sell their homes. In fact, our area has been experiencing a seller's market for the last few years, and many listings have been receiving multiple offers. Although the market has been great for sellers recently, there are some experts who believe that the market may be cooling. If you are thinking of selling your home, it makes sense to give yourself an edge in every way possible, doesn't it? There are several key ingredients that will help you sell your home for the most money in today's market. You CAN control these factors! The most important ones are:
- Full Internet Exposure
- Strategic Pricing
- A Local Marketing Plan
- An Outstanding Real Estate Agent
Let's explore the importance of each of these ingredients.
Full Internet Exposure: Be seen by 96% of home buyers!
Did you know that 96% of home buyers search for homes on the internet? Weichert.com is the most user-friendly of all the real estate brokerage websites, so prospective homebuyers spend more time on the site searching for their next home. Weichert.com’s listings are automatically generated to hundreds of the largest real estate websites, including Realtor.com, Zillow, Trulia, NewYorkTimes.com, WallStreetJournal.com, NewarkStarLedger.com, AsburyParkPress.com, and many more. Weichert’s internet marketing team ensures maximum exposure for your listing through over one million keywords on search engines, and with banner ads on hundreds of other websites. This results in over 41 million visitors to Weichert.com each year. Best of all, Weichert.com has the most advanced lead capturing system in the market today, connecting interested internet buyers to a live local agent in minutes.
In addition, my personal mission is to supplement Weichert’s internet marketing with my own marketing. I pay for enhanced listing features on Realtor.com and Zillow, such as Open House announcements, additional photos, and customized text. I advertise on Facebook, Google, Trulia, and Yahoo to provide even greater exposure for my clients' listings. Because I pay the largest real estate websites for advertising, my listings are syndicated to many more real estate websites. Exposure like this is priceless! Imagine your listing being seen by the most prospective buyers! If more prospective buyers see your listing, you have the best chance at more showings and a sale at the best possible price.
I am an internet marketing specialist, and I will give your listing full internet exposure so it is viewed by the most prospective buyers.
Strategic Pricing: Price it right!
Pricing a house correctly from the outset directly affects the ultimate sales price of the home.
Even though home prices have been trending upward, it's still important to price a home correctly for today's market conditions. Right-pricing a home will encourage showings and offers right out of the gate, and also maximize your ultimate sales price. Many times, a home priced correctly will receive multiple offers and sell for more than the asking price because of the competition among buyers for the home.
Although the real estate market is strong, resist the temptation to overprice your home! We have seen that overpriced homes stay on the market longer, require more price reductions, receive lower offers, and ultimately sell for less.
My pricing strategy takes into account market trends, the features, location, and condition of your home, recently closed sales of comparable homes, similar homes currently on the market (your competition), and buyer behavior trends. I will be happy to meet with you and discuss the right price for your home, so you can be an educated seller and positioned to receive the highest possible offers. You may be pleasantly surprised to hear today's proper pricing for your home!
My up-to-date pricing strategy will net you the most money possible.
Staging: Stage it to sell!
Each home should be evaluated individually to determine its staging needs. In general, some good investments include new countertops in kitchens and baths, fresh paint in neutral tones, and new flooring (wood, wood laminate, tile, and neutral carpeting). If you have hardwood floors under your old carpet, get rid of the carpet and show those beautiful floors. Buyers love hardwood floors!
The way we live in our homes is not usually the best way to show and sell our homes! De-cluttering is very important. You need to make those rooms and closets appear spacious! If they are packed with stuff, buyers get the impression that the home is too small. Start getting ready to move now by throwing things away that you wouldn’t pay someone to move for you. Put out of season items and rarely used items in storage. You probably have more furniture in your rooms than you need. Put excess furniture in storage, and artfully arrange the remaining pieces to create a focal point for each room and create a spacious look.
De-personalizing is often difficult for sellers to understand or handle. Put yourself in the buyer's position. When you visit a home you might consider buying, you want to be able to envision your belongings in the space. It's hard to do that when the place is filled with someone's else's personal photos, vacation souvenirs, and religious articles. You don't have to eliminate all of them, just pack most of them away to prepare the house for showing.
Curb appeal is the first impression your home makes as the buyer drives up your street. With today’s internet savvy buyers, web appeal is also crucial, so that your home looks great on the internet. Clean up landscaping beds, trim overgrown shrubs and trees that hide your house, power wash your front steps, make sure that your front door is freshly painted and that your doorbell works. For more staging ideas, visit Selling First Impressions.
I help my clients stage their homes by discussing the areas that need attention and giving suggestions on what will make the biggest impact. Invite me in, and I will help you improve the appearance of your home, so you can sell for top dollar!
I can give you staging advice that will help you sell your home faster and for more money.
A Local Marketing Plan: Target the People and Agents in Your Area
I utilize a strategic local marketing plan, which targets potential buyers and real estate agents in our immediate area with public Open Houses, Broker Open Houses, Facebook advertising, local print advertising, targeted mailing campaigns, email campaigns, signs, and networking with other realtors.
My local marketing plan will reach the most local buyers and real estate agents representing buyers.
An Outstanding Real Estate Agent: Hire an Outstanding Agent to List Your Home
Your home is your most valuable asset. When you want to sell your most valuable asset, it’s smart to hire a real estate agent with the expertise to use every tool available to expose your listing to the most potential buyers. You also want an agent who is energetic, enthusiastic, honest, and responsive to your questions and concerns. You’ve probably heard that people who love what they do, do it best. Well, I love listing and selling real estate! Maybe that’s why I am consistently one of the top agents at Weichert’s Marlboro/Manalapan office.
I am the outstanding real estate agent who can coordinate your home selling effort and get the job done!
For a free report of home prices and market data for your area, please request a Market Snapshot. After completing a short web form, you will receive a comprehensive report in just minutes. Please feel free to call me on my cell phone for more information or to discuss your individual real estate needs and pricing information that is specific to you and your home. I look forward to working with you.
Lynn Michaels, cell 908-804-3200
"The OUTSTANDING SERVICE you deserve... The RESULTS you want!"